Search Engine Optimisation is based on what is known as on-page and off-page factors. On-page factors are things like the titles on your pages, the text, descriptions etc.
We start with an audit of your website to see whether your current site is optimized for doing SEO.
If not, we’ll give you specific recommendations about how to fix it.
Off-page factors are primarily backlinks to your site. We’ll do an analysis of your existing links to see if there’s any problems there. We’ll look at your current keyword positions within the search engines and those of your competitors.
We’ll look at what is know as your anchor text and other metrics to see if they are well-optimized for your site.
After talking about your plans for your practice, we’ll develop the perfect step-by-step SEO campaign for you to keep you ahead of your competition and rank well.
This package is designed to get your website to take the first step in search engine optimisation, on-page SEO.
On- page SEO is where I evaluate your website and make the necessary changes resulting in a more search engine friendly website. In-depth keyword research is conducted to get a real understanding of what people are actually searching for.
This identifies the best keywords/phrases to focus on in relation to your business, those that your potential customers are searching for.
The SEO Kickstart package includes but is not limited to:
•Keyword research (this shows what potential customers are actually typing into Googl
•Optimisation of web pages and content (so that Google understands your product or service)
•Look at the link architecture of your website and identify areas for improvement
• Changes to html code may be made where necessary giving your website the ability to rank even higher
•Google Webmaster Tools (we address errors/issues on your website identified by Google)
• Google Analytics (helps us see and understand the people who land on your website)
• Setup and/or optimise Google Places page (this helps you take advantage of your location)
• Improvement Report
Off-page SEO involves promoting your website across the internet to increase your overall level of backlinks. This is done through various techniques including but not limited to:
• Blog posting
• Directory submission
• Article writing
• Article submission
• Competitive Link Analysis
• Monthly Ranking Report